CRM as the only platform capable of grouping marketing

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For segmentation it is necessary to use the and sales data. The more characteristics this ideal customer will have, the more it will be possible to differentiate not only the different messages that are sent, but also the channels on which these messages are disseminated - because let's not forget that the medium is also a message. According to research by SingleGrain, the correct use of the buyer persona on a site increases the number of users by 2 to 5 times. Personalized emails instead increase the click rate by 14%, for a conversion rate that rises by 10% overall. In addition to obvious advantages for marketing, the concept of buyer persona is also very useful for sales and.

If desired, also for Customer Service . In India Telegram Number Data short, the main advantage for those who use the buyer persona in their messages is to optimize resources and better target the target of a message. Furthermore, the very nature of the buyer persona allows you to manage communication better, because you imagine a real person, with an age, a history, a profession, and not that vague set of preferences or values ​​that applies well to the target concept. How to create a business persona At this point it is time to start understanding how you can find the best buyer persona for the good or service you are offering. The first step is to think in detail about the good you offer and its characteristics. Next, you need to ask yourself some targeted questions: What is the profession of my ideal client? What does a typical day look like for you? Where do you get information?



How do you choose products or services? What is important when choosing a supplier? What do you appreciate most about a service? What are its goals? Who do you report directly to? These are preliminary questions which must be followed by integration with the prospect data available. Example of a business person in B2B To make what has been written so far clearer,  Attention: there is not just one buyer persona when talking about a product, rather we can create several, for a number that depends greatly on the type of service or good offered. We want to give you an example of buyer personas in the B2B world. Giovanni, Marketing Director buyer persona, example Giovanni is a 35 year old marketing manager in the software and technology industry. His company has more than 50 employees and a turnover of more than 5 million euros. We know about him that: -