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Navigational Search Queries When a user has a navigational search query they’re looking for a particular website. For example, they might go to the Google search bar and type in “Instagram” or “YouTube.” Sometimes a searcher will also type in a specific store, brand, or product as a navigational search. This can help them quickly find the item or company they’re looking for, instead of making a guess at the store or brand’s web address. While many searchers will simply type the site’s address into the search bar, not every site has the “expected” URL.
URL from the company name, for example, and Bahrain WhatsApp Number spoof sites that have similar web addresses can put searchers at risk. By using a navigational search, users help protect themselves from spam and scam sites. That can give them peace of mind when spending time online, and help them find the proper site they need on the first try. Examples of Navigational Search Queries Navigational search queries often look like this, where the searcher types in a specific site they want to find. Screenshot showing a navigational search for the YouTube website.
As you can see, the goal of this particular search isn’t to find a location or a product, but to find a specific website. In this instance the user already knows what they’re looking for and where they want to go. They are just making sure they can find the right place without risk or struggle. These types of searches are relatively common, especially for people who might not know the specific URL for a site they want to access. Informational Search Queries An informational search query occurs when a searcher wants to learn about a topic.
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