We’ll also be taking a look at our keywords, as well as our options

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We can see that My Business signals – ranking signals indexed by crawling a Google My Business listing for data such as categorization, keyword relevance, and user reviews – account for almost one-fifth of how Google prioritizes local search results: Hyperlocal marketing Google My Business ranking signals Moz Image/data via Moz It’s worth noting that proximity – the distance between the user and a local business – is also considered a My Business ranking signal. However, this is where things get a little complicated. For one, it appears that Google sometimes prefers to serve users local results in clusters if possible, even if other more relevant businesses are closer to the user’s physical location at the time of the search, according to research conducted by Darren Shaw in a fascinating blog post for Moz. However, this doesn’t hold true all the time, either.

As Darren and his team observed, sometimes Google will display a shorter Benin WhatsApp Number local pack of results – with only two businesses listed rather than three – if the location of a relevant business is determined to be too far from the user, even if more businesses are located within the proximity of the searcher. This raises questions of how proximity interacts with other ranking signals – such as the quality of a business’ My Business listing – in local results. This can be complicated even further by additional considerations such as an individual’s search history, social ranking signals such as share count, previous purchasing behavior, and potentially dozens of other factors.





Then there’s the matter of this patent, which was quietly filed by Google in January 2017, which appears to describe a system that determines the quality of a location-based search result based on distance and expected travel time, which seems to suggest a move toward even greater weight to proximity in local searches, if such a system isn’t already in place. In short, proximity is likely to remain an important ranking signal in hyperlocal SEO, but as with everything else with trying to stay one step ahead of Google, your mileage may vary. How Do I Set Up a Hyperlocal Marketing Campaign? As hyperlocal marketing focuses on limiting ads to a highly specific geographical area, the settings we’re most interested in are our geolocation settings.