That was part of the magic

limonhasanseo97

He was so good at that technique that his followers were excited whenever he finished one of his lectures and said his famous phrase “One more thing…”. Everyone knew something incredible was coming. Steve Jobs achieved the feat of making the same action transform into two different buzz buttons. I explain: Jobs developed a unique technique of presenting himself in public. At the end of each lecture or announcement, he would turn around as if he were going to leave the box and, suddenly, stop.


Slowly he returned to the front of the box and said “One more thing…”, as if he had forgotten HT Lists to say something. buzz marketing The first time he did that was in , during Mac World SF , when he announced that Apple had returned to making a profit for its shareholders after a few years of crisis. On that occasion, the shock button was activated and the issue won fans who were not expecting such an announcement. With the repetition of the pattern in other events, with even more important announcements (such as the creation of the iMacG, or iPod Mini or the MacBook Pro ), Apple fans began to anxiously wait for the “One More.





Thing” of each presentation. In this way, the secrecy button was activated in advance and in the period prior to their presentations it was accompanied by hundreds of articles in specialized blogs and thousands of comments from fans trying to guess what the big announcement of the moment would be. In this way, a single phrase could activate the different Buzz buttons and ensure that Apple was always a topic among technology fans. That was part of the magic of Steve Jobs and his incredible ability to communicate with the public. “O Boticário”: using the taboo to your advantage. You've probably heard of this success story, as it happened recently. In , “O Boticário” launched an  on Valentine's Day that gave a lot to talk about.