What tone of voice should be used

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It's been done for decades. In the 1980s, for example, Pepsi hired stars like Michael Jackson and Madonna to promote its product to young people. The campaigns were a success. Many other brands have done the same over the years, including Nike with Michael Jordan and Calvin Klein with Justin Bieber. Madonna in the Pepsi commercial in 1989 But you no longer need to hire big celebrities to humanize and connect your brand with the public. And this is especially good for small and medium-sized businesses that don't have millions of dollars for a campaign like this. In fact, partnering with small and medium-sized creators can be much more effective (and cheaper, of course) than dealing with celebrities. Digital creators are regular people who create video content based on countless topics.

People tend to identify with low-profile creators, who Loan Phone Number List are true consumers. Partnering with digital creators can build trust in brands and help them reach more audiences . Amanda Wood, director of social media marketing at Hootsuite , told us in a recent interview, “ Communities are at the heart of a successful social strategy, and content creators and influencers have built networks where their visibility and influence They are really powerful .” And he added: “ But it is not the size of the audience that should distract brands; What matters is the quality of the interactions and engagement . If brands can partner with the influencers who have fostered these types of unique relationships, they really have the opportunity to connect with a whole new audience on social media, one that is already paying a lot of interest ."



The thing is, choosing which creators to partner with and which platforms to find them on can be complicated. Before participating in any partnership, you must first understand your audience's preferences . Are you on TikTok or do you prefer to watch videos on YouTube? What are your demographics? What tone of voice should be used? This Hootsuite report is a great resource to help you discover these preferences. When fashion tech startup WANNA promoted their new augmented reality app "Wanna Kicks," they clearly targeted millennials and Generation Z.