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PABLO M. SUAREZCar repair and technology are becoming closer and one of the most important alliances for the activity must be with marketing for mechanical workshops.In this sector, the key is to stand out and attract customers in the digital field , where consumers are today looking for solutions to their problems. I invite you to learn the best strategies to grow in the digital environment!“ The garage market is highly competitive, with numerous garages chasing the same customer base.
Well-designed marketing strategies help you stand out from Chinese Thailand Phone Number List the crowd, attract new customers, and retain existing customers. ” Andrea Ochoa. CALA Project Awards for the Best .1. Build or redesign your brand to give it a distinctive digital identityThe first is the first. It is necessary to build or adapt the mechanical workshop brand to the digital world. This brand building process includes the design of a logo, the choice of distinctive colors and the definition of the values that identify the workshop and its services.2. Stand out on GoogleThe workshop has to appear in the largest search engine in the world.
How to start? With a professionally designed and developed website , optimized with SEO criteria, using specific keywords related to automotive services and with relevant, useful and quality content.“ Search engines are the most used medium before a purchase: for 59% of consumers it was the most popular channel, regardless of whether the purchase happens online or in person. ” Source: Think with Google .3. Boost your presence in search engines with Google Ads campaignsAnother way to appear in the search engine is to take advantage of paid ads .
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