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Activation the first usercustomer experience Activation is about your customers first experience with your offer. The goal to prevent them from stopping using your product or service after conversion. At this stage, growth marketing consists of helping the customer in its use. He must immediately understand the real value of your product. What can you do? Send tutorials, tips and demo videos by email. Depending on the complexity of your good or service, you can also offer training sessions or facetoface demonstrations. For example, following registration on.
Adobe Stock, the user receives advice on how to make the best use of the platform and Albania WhatsApp Number find visuals that meet their needs Example of activation action in growth marketing at Adobe Stock We can also cite Netflix, which regularly sends personalized recommendations, based on the users history. The goal is to retain customers by showing them that there are always films or series to discover. at Netflix Retention the loyalty stage Retention means that visitors regularly return to use your service or purchase your products again. For example, for an ecommerce, it is about bringing a consumer.
Back to encourage them to buy items complementary to their first purchase. In the context of a service, retention consists of encouraging subscription renewal, or even moving the user to the next higher offer. Several marketing techniques can be used here, such as emailing personalized, based on the customers purchasing history or retargeting campaigns carried out on social networks. As part of a mobile app, you can also send push notifications with promotional offers. For example, when a customer signs up for an Adobe service, they are then encouraged to take advantage of the companys other tools.
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