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bananapeeljpg Many SMEs have decided to develop on social media I can only welcome this initiative because I am convinced of the positive benefits of social media for businesses However having good will is not always enough for SMEs to avoid the pitfalls of social media and this C Level Contact List can have negative consequences on the business Here are the most common errors Summary Develop on social media because everyone is there On paper the promises of social media are tempting Examples of success such as Coca Cola Starbucks or IBM underline the interest for companies and studies like that carried out by
Capgemini prove the economic validity of integrating digital technologies into its business model More and more companies are deciding to get started in order to follow the trend and not be overtaken by the competition in this area Although the approach is laudable the reasons given are less so To succeed on social media it is essential to think carefully beforehand and develop a strategy The fact that more and more companies are present on these technologies does not constitute a sufficient.