|
|
I'm doing my part... Half of marketers say they will invest more in content this year. Hopefully… I can say (and show) that it works… For marketers, the impact on social media is the most important factor in content production and for brand journalists, views and shares. In the final analysis, I delve deeper into what I consider to be a misperception in the importance of social networks, often overvalued to the detriment of the company's own website (brand). On average, companies' internal content teams have people. is hired to take care of communications. A person with experience to create the theme calendar, the language standard, the
consistency, the method. The remaining professionals Wuhan Mobile Number List vary according to the company culture. I believe it is important to have someone to take care of visual communication, as content is not just text. A good photographer, with experience in image manipulation and good design skills, is a key professional in corporate communication. Completing the team, people to write, respond to contacts, chat on the website and social media and keep discussions high and at a good level. In brands that work on content professionally, there is always a leadership position to take care of the area, reaching management positions (CCO), however, the managerial level is the most common. Why
are there few management positions for brand journalists? I consider that this occurs mainly due to the desire to hire young people. When brands and professionals migrate to digital, they give (exacerbated and unjustified) importance to social media reactions. Therefore, they consider that young people have a more appropriate profile. This is explained by possibilities: . Association with the advertising model that for decades has intermediated contact between the customer and the brand.
|
|
發表於 12:01:48