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How to serve dissatisfied customers and turn them into brand advocates? Now, let's look at some tips to better manage customer complaints. If you have received complaints before, it is time to take action to reverse this situation! Plan to receive complaints First, it is important to have a customer service plan. If not, the team receives complaints, does not know what to do and can make the situation worse. Therefore, you must create an action plan for the SAC . You can create service buyer personas and establish common scenarios based on the top customer complaints we showed above.
In this way, it is possible to define a standard procedure Israel WhatsApp Number List for each type of complaint, while evaluating the specificity of each situation and each client. people-generator Anticipate complaints Better than receiving a call from an angry customer is anticipating the complaint. In this way, you avoid tension in the relationship with the client. To do this, you can do active after-sales work , which is not limited to receiving customer contacts, but also going after them to improve their experience after the purchase . This attitude can be materialized in satisfaction surveys to understand how the experience was.
Perhaps the client does not speak out on his own initiative, but the survey can encourage him to indicate points for improvement. Additionally, the after-sales team can also offer an onboarding process and customized content , which provides guidance on how best to use the product. This avoids complaints that the product is bad just because the customer doesn't know how to use it. Use a humanized approach You can even use chatbots to optimize the service. But when the customer is dissatisfied, it is necessary to provide personalized service, otherwise dissatisfaction with the brand may worsen.
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