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These small animated images or still clips are a great way to add personalization, expression, and also a dose of humor. How to effectively choose your visual content? Of course, choosing the right visual content to use on your social media pages is also important. You don't want to just put up an image you found and claim it as yours. Likewise, you need to make sure your images match your brand's unique voice, color scheme, and style . Below, we discuss some additional tips that you should keep in mind: Diversity is a value When it comes to selecting visual content for your social media pages, don't forget to include diversity.
This means obtaining a variety of images that live up to an inclusive Croatia Phone Number List conception that dignifies the plurality and harmonious coexistence of people of different genders, ethnicracial and social origins. Many big brands have discovered the importance of this for their development, which is why it is essential that your company takes special care with this issue when curating images. Think about what you are posting Have you ever seen a post from your company on social media and gotten the impression that your Marketing team didn't think before sharing it? Don't be that company! Instead, brainstorm different ways your target market might react to what you're about to add to your social media pages.
Make sure you don't make any factual errors or add anything that could be considered highly controversial. Stay true to your brand aesthetic It is extremely important that customers know exactly who you are the moment they view your content on any channel. Aesthetics are the way your brand seeks to communicate through beauty and design, using colors, fonts and styles that show your company's identity when using images. To facilitate this, have a brand guide within your company's internal files that allows all team members to use the same options when creating visual content. Plan upcoming events When choosing visual content to add to social media.
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