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But, how has Taylor Swift built a personal brand thatresonates with so many, and stay so popular in the face of constant culturalshifts and industry changes? In short, she studies her fans intensely. TaylorSwift creates a continual feedback loop between herself and her fans. Workingwith her team, the pop star adds a personable human touch to the marketing mix:through using data-driven trend-based insights to create musical arrangements,video content, and engaging social media campaigns that appeal to a wealth ofaudience segments. Leveraging user-generated content UCG to her brand-boostingadvantage.
Swift keeps a close connection to her fans, gathering the deep levelof insight required to move with the changes while maintaining maximum levelsof engagement. Here are three striking examples of Taylor Swift paying closeattention to her fans and going that extra mile: Taylor Swift visiting a fan inhos Cameroon Phone Number List pital and playing air hockey with them to boost their spirits Writing acheck for $, to help a fan struggling with their student debt Inviting her fansto dance in her wildly popular ‘Shake It Off’ video video thumbnail Joinfor FREE to access this video These well-placed acts of authentic fanengagement, coupled with the fact that Swift frequently comments on and sharesfan content is one of the biggest drivers of the superstar’s enduring brandsuccess. Lesson: Engage with your audience regularly and use those interactionsto guide your branding and marketing decisions. Read our guide to four greatexamples of user-generated content for inspiration on keeping your brand freshand relevant through audience interaction. Place value in the rightcollaborations & partnerships During her epic career, Taylor Swift hasindulged in many musical collaborations that have helped her push the creativeenvelope while reaching previously unexplored audiences.
Much like traditionalbrand partnerships, musical collaborations are cross-promotional, empoweringboth audiences to expand their brand reach beyond their existing genre orfanbase. video thumbnail Join for FREE to access this video The versatileartist has embarked on an eclectic mix of musical partnerships, from SnowPatrol’s Gary Lightbody to Kendrick Lamar, ZAYN, Ed Sheeran, HAIM, and others.Taylor Swift teamed up with singer, Ice Spice, on a musical collaboration thatearned droves of fan engagement. video thumbnail Join for FREE to accessthis video As one of the most exciting elements of Swift's album, Midnights,the hit ‘Karma’ has further extended Swift’s brand reach to droves ofhighly-engaged fans. In addition to the stellar music and video, the two teamedup to create and cross-promote a series of compelling social media contentusing head-turning visuals while spreading a positive message of freedom andbody positivity to maximize the value of the collaboration. Instagramscreenshot of Karma video Instagram screenshot of Karma video Ice Spice is aninfluential star on the rise and with a timely collaboration with ethicalunderwear brand SKIMs, this brand partnership nearly broke the internet. Tokeep the marketing momentum going between collaborations, Swift has also teamedup with brand partnerships that align with the artist’s personalvalues—including notable collaborations with eco-conscious beauty brandCoverGirl and Apple Music. Lesson: To remain in the public consciousness, keepexpanding your brand reach, invest in a mix of relevant partnerships, andinteract with previously unexplored audiences.
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