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It remains “fresh” for users who read it for an extended period of time, unlike any other standard web content. Evergreen content requires periodic updates regarding data or dates. I already know what you're wondering. You are thinking that, after all, all online content can be considered evergreen and therefore "evergreen". After all, a blog post doesn't disappear after you publish it . Just update it with a current date. In reality, evergreen content is different . Evergreen content continues to be relevant long after its publication date. . Characteristics of an Evergreen Article: Contains macro-topics that are always current or sought after It
answers a common , clear and limited question It is easily 1000 Mobile Number List updated and updated Why it's called “Evergreen Content” Just like an evergreen tree , in content marketing evergreen content means an article, page or blog post that uses ideas and techniques that are sustainable and long-lasting . Evergreen content as an evergreen tree Easy Web Marketing Nicola Onida SEO copywriter The term "evergreen" sounds familiar even to those who don't do marketing because evergreen trees (usually varieties of pine
or fir, but I love juniper, holm oak and oak) often populate woods and countryside and also decorate landscapes in unexpected ways. dry and arid. The evergreen tree retains its leaves throughout the seasons , or at least does not lose them completely. Just like trees, evergreen content is considered sustainable and long-lasting for the digital marketing of a company or brand. Now you might be thinking: Ok, so it's true that all online content is sustainable! Articles and blog posts never disappear! But when I talk about a “timeless” or “evergreen” blog article, I'm referring to the content it talks about .
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