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And why might they be interested in your brand? How might they benefit from the content you share? Who do they trust when seeking information, and where do they like to spend their online time? What content trends are hottest among members of your target audience? Start by distributing existing content Unless you’ve just started a new company or brand from scratch, you likely already have plenty of great content in your back pocket that’s ready for immediate distribution. Identify possibilities with an audit of your current content catalog.
Which pieces are already performing well or have proved Belarus WhatsApp Number helpful for the demographics you’re looking to reach? Consider distributing them across new channels to introduce them to a new audience. What types of content do best across each of your existing channels now? Look for opportunities to expand their reach further via social media groups, paid advertising, and more. Consider new distribution channels and methods Once you’ve figured out what’s already working for you and taken steps to improve performance, start looking for new channels to try.
Consider which options might be the best bet for different content types at different marketing stages. For example, let’s say you’ve just launched a new ebook or course. Paid advertising can help you supercharge your launch with quick results out of the gate. Then, transition to traditional social media sharing and distribution practices to keep interest alive longer. Looking into influencer partnerships, sponsorships, and guest-posting opportunities are also great ways to keep distribution going while exposing your brand to new audiences.
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