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The second tip is to ``plan in advance how you will create the list.'' When it comes to retargeting ads, the quality of the list you distribute is very important. This is because even if you include customers with low interest in your list, it will be difficult to generate CV.For example, if you have a list of people who visited the top page of your site and a list of people who visited pages related to a specific product, the latter will be more effective for retargeting ads.The above may be an extreme example, but by planning your list creation method in advance, you can avoid delivering ads that are unlikely to be effective.Note that there are the following cases when specifying conditions.
People who visited your website during a specific time periodPeople phone number list who viewed specific pages on your sitePeople who converted (CV) from the siteIf you want to increase the CV of new customers, you can create a list of people who visited related pages, and if you want to distribute new products to existing customers, you can create a list of people who have CV. Set the conditions for listing according to your purpose.Tip 3 Analyze data and set appropriate exclusionsThe third tip is to "analyze the data and set appropriate exclusions." As I mentioned in the disadvantages of using retargeting ads, there is a risk of delivering ads for the same product to "customers who have already converted" or delivering ads to people who have never visited your site. Because there is.Make the following user exclusion settings to prevent ad delivery from being delivered to unnecessary customers.Examples of users to exclude with retargeting adsConverted usersUsers who have never visited your siteUsers who have been visiting your site for more than a certain period of timeTip 4: Improve banner design with click rate in mindThe fourth tip is to "improve banner design by taking click-through rate into consideration."
Even if you are able to deliver your ad to the best list with the best conditions, if the design of your ad is not interesting, it will not be clicked.If your ad is being viewed but the click-through rate is low, we recommend improving your banner design. When making improvements, it is important to perform AB testing based on several factors.For example, you can create banners that target women in their 30s and women in their 40s, and change the color of the copy and design to match the target audience. Another method is to try changing the ``design atmosphere'' and ``the text displayed in the ad'' without changing the target.Let's improve the banner based on several factors and increase the click rate and CV rate.
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發表於 19:06:16