This can happen because the

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Obviously, there’s not much point in sending an email to a B2B contact at 11pm on a Saturday night. The best way to find the right time is still to test sending emails at different times and track their performance. This is easy to do if you use Plezi. All you need to do is go to the reporting section of your email marketing campaign. 11.

Learn from every campaign After an email marketing campaign deutschland phone number is completed, it’s important to analyze the results so you can understand where you can improve for the next campaign. Here are some important metrics to track: Bounce rate Bounce rate represents the percentage of emails sent that were not delivered to your contacts. email address doesn't exist (hard bounce) or because the mailbox is full or temporarily unavailable (soft bounce).




Tracking this metric is important because it allows you to monitor the health of your email list and contact database. Therefore, a high bounce rate may affect the number of emails you can send to your contacts. Open rate Open rate represents the percentage of emails sent that were opened by recipients. This is a good metric for tracking how your sender name, subject line, and prefixes are performing.