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The 'disadvantage' of an in-house digital marketing team is that they sometimes want to say 'yes and amen'. A team outside your company is more likely to contradict you. That 'yes and amen' is of course not a bad thing, but in-house teams are often more aware of their own role in the team. And that role can easily come under threat if you are too critical.
People are also inclined to give advice that best suits themselves and where their function is highlighted. Personally, to give their opinion. Kicking something just for the sake of kicking is never a good thing, but a well-founded opinion often shows a lot of effort and involvement.
11 reasons to choose or not to choose an in-house digital germany phone numberteam photo employees Team Nijhuis
2. High costs
An in-house digital marketing team consists of several people. I know that there are companies that are looking for someone who excels in SEO and SEA and Content and Social and inbound and and and… Great if you can find this person, very clever indeed. But in general, digital marketing experts and specialists are often t-shaped professionals .
“Having skills and knowledge that are both deep and broad”.
T-shaped means that they have knowledge of digital marketing in general, but often excel in a specialization. For example, someone can devise a strategy for a company to grow through the use of digital marketing, but has slightly more knowledge about search engine marketing than, for example, content marketing.
By having your own in-house digital marketing team, you have to take into account multiple functions that you (often) have to work full-time. You pay them all a full-time salary. So consider carefully whether this is possible for your company or whether you, for example, employ one or two digital marketing professionals and hire an agency for the money you 'save'.
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發表於 17:20:36
