|
|
Shorten the sales cycle Shortening the sales cycle means partnering or assisting channels and other partners in their marketing efforts to identify and deliver to target customersurchasing process requires vision and insight to shorten the sales cycle. This is because the stages that a customer goes through to complete the purchase process take a lot of time and effort, and employees and sales representatives must speed up the MARCOM process as much as possible. In the case of high-tech products, the sales cycle requires a degree of teaching customers the first beginnings of completing the purchase process. What are the elements of marketing communication?
Marketing communication (MC) includes elements or components that constitute its essence. Communication is information that is transmitted from a sender to a recipient. These elements are: Sender and recipient. Message and phone number database media. Encoding and decoding, response and feedback. Noise, which is random or competing messages that interfere with the communication process. Read also about: content marketing Marketing communications mix The marketing communications mix is a combination of the elements that constitute the essence of marketing communication.
This mix can be clarified through the following points: 1- Advertisement This method is one of the indirect paid methods that companies use to inform the public about the products and services they offer via television, websites, radio, or print media in order to achieve comprehensive coverage of the target audience. 2- Sales promotion This technology is based on short-term incentives aimed at convincing the customer to start the purchasing process. This technology not only contributes to retaining existing customers, but also works to attract more customers through additional benefits such as: discounts, and when you buy one, get the second, and coupons. And other means of promotion.
|
|
發表於 15:42:16