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Way more backlinks—which won’t be easy: In the case of “blog post templates,” Backlinko is ranking one position above us in pole position despite having roughly the same number of linking websites. Although there could be many reasons for that, one factor may be that Backlinko arguably has a more enticing angle in the title tag (“work like a charm” vs “when to use them”). Find pages that are ready for a refresh Rankings don’t last forever. Even if your page was once in pole position for your target keyword, chances are it will eventually drop in rankings and lose traffic. It’s at this stage that you’ll want to refresh and republish the page. To find pages that are potentially ripe for a refresh, go to the Grossing report in Rank Tracker and look for keywords with declining rankings over time. For example, our ranking position for “local SEO” has dropped from #1 to #9 since we started tracking the keyword.
If we check that post in Site Explorer, we also see a corresponding drop in estimated Argentina Email List US traffic: It’s quite likely that if we were to refresh this post for 2021, it would regain at least some level of rankings and traffic. Learn how to do that in our full guide to refreshing and republishing content. Find competitors to kickstart your keyword research Looking for topics covered by online competitors is one of the best keyword research tactics. But it works best when analyzing the websites of close competitors. To quickly find these competitors, head the Traffic share report in Rank Tracker and hit the “Domains” toggle: Because Rank Tracker generates these competitors by looking for websites attracting search traffic from your tracked keywords, it often shows close organic search competitors that you may have overlooked.
For example, we see bigcommerce.com among our top competitors by traffic share: Given that this website is neither a direct business competitor or an SEO blog, we would probably have overlooked it when doing keyword research. But if we plug the website into Site Explorer and check the Top Pages report, we see a few topics that might be worth us covering like “small business tips” and “marketing calendar.” If you’ve tagged your keywords by topic in Rank Tracker, you can take this competitor discovery method even further using the tag filter. For example, if we filter by our “link building” tag, we see a couple of competitors that didn’t show up before like outreach.io and linkbuilder.io. Given that we’re always on the lookout for more link-building-related topics, it would probably also be worth checking the Top Pages report for these websites in Site Explorer.
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