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Meta charset The meta charset tag sets the character encoding of a web page. In other words, it tells the browser how the text of a web page should be displayed. There are hundreds of character sets, but these two are commonly used on the web: UTF-8 – Character encoding for Unicode. ISO-8859-1 – Character encoding for the Latin alphabet. See the full list here . Why is it important as an SEO measure? If you use the wrong character encoding, some characters may not display correctly in your browser. Character formatting issues can negatively impact the
user experience and cause pages to look quite broken. The following SEO issues may occur: There is a possibility that more Bolivia Email List people will not want to link to your page. Higher bounce rates and shorter time on page. Search engines will no longer understand your content. But let's be realistic about this: Unless the page breaks down significantly due to character encoding issues, the impact is likely to be extremely small. Still, it's worth noting that Google recommends using Unicode/UTF-8 whenever possible . best practice Use meta charset tags on all web pages. Use UTF-8 if possible. Use the correct syntax for your HTML
version (see below). How to add meta charset tags to web pages Paste the code below into the <head> section of your web page: <meta charset="UTF-8"> If you are using HTML4 or below, please use this code instead: <meta http-equiv="Content-Type" content="text/html;charset=UTF-8"> If you're not sure which version of HTML you're using, check your source code for <!doctype html> . If it is, you are using HTML5. How to diagnose and fix common meta charset mistakes Most websites use either UTF-8 or ISO-8859-1 character encoding. The former is a preferable setting compared to the latter. So it's worth checking if there are any pages on your site that don't use UTF-8 encoding. This can be done with Ahrefs' site audit . Go to Page Explorer and use the settings below: If your search returns results, manually check each one for character encoding issues.
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