But you can track results manually if you prefer

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If you want to test changes in organic traffic, use Google Search Console or Google Analytics. Just compare average differences in traffic to both groups for the period before and after the changes were made. If you want to test changes in CTR, use Google Search Console and compare average changes. If you want to track changes in organic rankings, use Google Search Console or a rank tracking tool like Ahrefs’ Rank Tracker. The latter is arguably the better option because it gives you actual ranking positions—not just averages. To set this up in Ahrefs’ Rank Tracker, add and tag two batches of keywords: Control group keywords tagged as “control” Variant group keywords tagged them as “variant” You can then see average ranking positions for the keywords in each group in the Tags report: 6.

Make the changes It’s finally time to implement your AB test. Here are a few pointers for Anguilla Email List doing this: Don’t make changes to pages in the control group. It’s called the control group for a reason; it’s your baseline against which you’ll evaluate the impact of your change. Change one variable only. If you change multiple things, you’ll have trouble figuring out whether it was one or a combination of things that led to the outcome. Keep a record of the changes you made and the date you made them. Make sure you have a way to revert back. You’ll need to do this if your SEO test produces an inconclusive or negative outcome. Don’t test pointless things. If you can quickly and easily implement an SEO best practice, don’t bother testing it—just do it. 7. Check the results If you’re using a testing tool, it’ll probably produce some nice graphs for you to analyze once the test is over.



If not, you can evaluate the outcome of your test manually using Google Analytics (if you’re testing for changes in traffic), Google Search Console (if you’re testing for changes in traffic, rankings, or CTR), or a rank tracking tool (if you’re testing for changes in rankings). If you’re testing for changes in rankings and everything’s set up in Ahrefs’ Rank Tracker, as shown in step five, you can see changes in tracked keyword visibility since the start of your test in the Tags report. Just choose the timeframe. Examples of SEO tests Everyone should run different SEO tests depending on their SEO goals. But let’s look at a few examples of common tests to drill the process home.