How to Use Google Analytics 4 for

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Beginners By Kayle Larkin ✓ Reviewed by Joshua Hardwick September 14, 2021 12 min read Kayle Larkin Kayle Larkin Data driven SEM strategist. Dedicated to making analytics easy to understand and accessible to all business owners. Article Performance Linking websites 140 Get SEO metrics of any website or URL. Sign up for Ahrefs → Get the week's best marketing content Email Subscription Enter your email Subscribe Contents What is Google Analytics 4? Why use Google Analytics? How to set up Google Analytics How to use Google Analytics How to improve your website with Google Analytics Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on.

Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to Angola Email List reveal who’s visiting it, how they’re finding it, and what they’re doing there. You can then use this data to confidently put one foot in front of the other to improve your website. In this guide, you’ll learn: What Google Analytics is Why you should use Google Analytics How to set up Google Analytics How to use Google Analytics How to improve your website with Google Analytics What is Google Analytics 4? Google Analytics 4 (GA4) is a web analytics tool from Google that lets you track and measure user traffic and behavior on your website for free. It’s used by an estimated 28.8 million websites, giving it an estimated 85.9% share of the web analytics market. Here’s what it looks like: SIDENOTE. GA4 replaced Universal Analytics in October 2020.



It’s now the default for all new Google Analytics properties. Why use Google Analytics? You started your website to inform potential customers of your products or services and convert them into loyal customers. To do this effectively, you need to know where visitors come from, what they’re most interested in, and which touchpoints help turn them into customers. Recording and analyzing your data with GA4 will help you build digital marketing strategies to attract more visitors and make more money. Is Google Analytics free? Google Analytics is completely free but does have collection and configuration limits. Most SMEs will never exceed these limits. If you’re worried, look for the green checkmark next to each report title; this confirms that you’re not looking at sampled data in the report.