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By the press is great in itself. But in addition to that, you can boost your rankings through links included in the story. Startups often possess that novelty factor, which makes them great candidates for press coverage. Here’s an example story from The Next Web on a startup called Sprig that creates an AI-powered tool never seen before (naturally, it features a link to the company). Excerpt showing title of The Next Web's article about Sprig Some of the links you will get this way will be “nofollow” and likely won’t pass “link authority,” but that shouldn’t dissuade you. Even if a link doesn’t directly boost rankings, chances are one story can lead to mentions on other websites; on top of giving you additional recognition, these can boost your rankings.
Here are a few more tips on getting your story covered by the press (and getting a link): Answer journalist requests Albania Email List on sites like HARO, ResponseSource, ProfNet, or SourceBottle. You can also scan Twitter for hashtags like #journorequest. This way, you can get quoted and request to include a link in your bio. Write and pitch press releases to reputable and relevant media outlets. Don’t overdo it, or else you will be ignored the next time you pitch something. Also, focus on newsworthy facts. You can probably get coverage more often in industry magazines, so you can try pitching to these kinds of sites on more occasions. Try to include something “link-worthy” in your pitch, like unique data. Don’t forget high-quality images.
FURTHER READING Link Building for SEO: The Beginner’s Guide (2021) 9 Easy Link Building Strategies (That Anyone Can Use) Resource Page Link Building: The Only Guide You Need 3 White Hat Link Building Techniques That Go Far Beyond Links Guest Blogging for SEO: How to Build High-quality Links at Scale Step 8. Track and measure Finally, how do you measure success in SEO? What metrics should you focus on? That all ties into the goals you’ll set, which I explained in step two of this guide. Depending on your goals, the SEO metrics you’ll be tracking most frequently are: Organic traffic – The number of visits you get from the SERPs. You can measure this using website analytics software like Google Analytics, Matomo, Google Search Console, and Ahrefs.
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