After updating our preferred dimension

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In local SEO, data within these dashboards can provide insight around: UTM parameters from Google Business Profile. Filtering to our location page paths to assess organic traffic. For simplicity, examples will be from the User acquisition report, but the same filters and adjustments can also be applied to the Traffic acquisition dashboard. UTM parameters UTM parameters are added to the end of a business URL in the Website field on Google Business Profile.

From these UTM parameters, we can DB to Data the success of our GBP profiles with GA4. Use the dropdown on the User acquisition dashboard to update our dimension from “First user default channel group to First user source/medium. UTM parameters to First user source/medium, we’ll analyze traffic channels to understand user behavior. Google Business Profile UTM parameters use source and medium to indicate the type of traffic (medium) and its origin (source).



Here, the website’s UTM was configured like this, with GoogleLocalListing as the source and organic as the medium: GA4 UTM source medium Example Because the source in the screenshot was specified as GoogleLocalListing, we can differentiate standard search results (google / organic) from GBP clicks (GoogleLocalListing / organic). We see that in a 28-day period, traditional search results received slightly more organic traffic than GBP.