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The marketing specialists in the promotion team will research the project, put themselves in the shoes of your target audience, try to understand as well as possible what needs to be done, how it needs to be done and what is the best way to achieve the goals on the marketing channel. which each deals with. We will take care of the separate setup of each promotion channel we will use: we will create audiences, targeting, keyword lists, set budgets and campaign objectives, etc. Practically, we will create the necessary framework for building the actual campaigns. We will audit previous online promotion activity on each individual promotion channel, if promotion has been done in the past. This action does not apply to businesses that have just entered the market or that have not done any online promotion in the past. We will establish a strategy for each channel separately.
For example, if we have decided that we promote both Facebook and Instagram for your business, we will prepare an individual strategy for each channel. on which people behave differently. Thus, we take into account the particularities of each platform, in order to be able to create suitable and relevant content for the target audience. We will prepare content plans for the first month of promotion. These content plans comprise the themes used in articles, campaigns Phone Number Data and posts in accordance with the established strategy. We will prepare the materials for the first month of promotion: briefs for articles, messages, texts and banners for campaigns and posts, etc. As you already realized from the lines above, the first month of 'relationship' is fully booked. That's why the actual promotion starts from the second month of collaboration, when everything is ready.
We do not recommend starting promotional actions before all of the above is in place. A clean, professional and fair promotion is very important for the image of your business and for gaining the trust of the public. For this reason, even if you are promoting yourself, we recommend that you take this set-up stage seriously and start promoting only after you have thoroughly prepared. Fixing basic mistakes in promotion and communication can cost you more than delaying the start of promotion for a few weeks. The actual promotion begins Starting with the 2nd month of collaboration, after the set-up is completed, we start the actual promotion on all the chosen channels, which start to collect data and bring results. During this first month of promotion, the monitoring of the results takes place constantly, the specialists follow their evolution daily to ensure that things are going in the desired direction. If something goes wrong, obviously changes will be made as quickly as possible.
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