Google sees websites including e-shops that have

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Wherever the content is updated, adjusted, changed and constantly optimized, the online store is positioned better and is therefore more visible in search results. News is a great way to do internal linking - you describe a new product, its advantages, colors, think about it and link to the product card. Please don't forget to always give a picture of your new product. If several products appear in the news feed and do not fill the entry with all images, 0 variants, the user will not tolerate it.

All you need are 3-5 products, 3-5 images and… from an SEO point of view, remember about internal links. category description in the online store Important: if you do not plan on internal linking at Phone Number List all, enter a CTA button at 1/3 of the entry and at the end, which will allow for any interaction with your website. A CTA button can be a purchase prompt, a phone number, or anything else. Don't leave the entry dry. Take a look at the Mediamarkt website, for example:  (I am not providing an active link on purpose.




If you look closely, apart from the information and photos, there are no links to products. Meanwhile, they are "hidden" - only by hovering over the text you can see that there are some links - this is a perfect example of lack of attention to SEO (product strengthening), UX, and conversion - the user does not see, click, or buy. linking in the online store What to do when a product has been withdrawn from production? Make it an archive, move the product to the archive using a 301 redirect and then propose a replacement - you don't lose traffic, you still have a long tail.