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Intended use of the product Sometimes we want to give someone a gift as an expression of gratitude, sometimes we want to say something important, sometimes we want to apologize. Positioning according to the purpose of the product is another possibility. . Expert brand positioning These are brand positioning strategies used by specialist companies that want to achieve the image of an expert. Such companies often focus on providing the client with comprehensive support from defining the problem to developing solutions and implementing appropriate actions.
Positioning according to competitors We can use indirect or direct comparison and point out the weaknesses of the competition. In the positioning process, we can tell you why our competitors' products are not as good as ours. . Product/service category Positioning photo retouching products by dedicating them to a specific category is another option. Some brands are immediately associated with a specific product. Take, for example, LEGO bricks, Pampers diapers, and Adidas sports shoes. This is another brand positioning method. Let's make sure that when customers think about a product category, our brand comes to mind brand positioning models.
What brand positioning strategies are popular? Blue ocean strategy we use existing gaps in a given industry, introducing a product that is not yet on the market. Leader's strategy marketing activities that focus on ensuring that the brand is perceived as a leader in a given category. Imitation strategy when positioning, we use products that are already present on the market of the positioned brands. We take steps to ensure that our product presents similar features. Strategy of a diversified offer expanding the offer, preparing additional offers for customers.
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