A good return and others

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This is the case of the New York Times which in 2011 mistakenly sent an email, intended for a few hundred users, to all the addresses in its database. The message was intended to reach those who had recently canceled their subscription, to offer renewal at an advantageous price. But a distraction at the time of sending meant that 8 million people received it instead. After an initial attempt to pass off the message as spam.

The newspaper had to send a second email to clarify the error and apologize to readers. Lesson learned: an extra check never hurts! What does the New York Times error teach us? Before clicking on the “send” button and publishing Job Function Email List a post or sending a newsletter, it is best to check once again that everything is in order. Some mistakes can also be remedied later, but other times there is no way to erase a bad impression.



Planning publications and mailings in advance and in a quiet moment is a good strategy to avoid errors due to haste in your web communication. Not all that is trending is gold: Groupalia and the earthquake in Emilia The shocking declaration of a famous person, a sporting or entertainment event: there is a new trend on the internet and everyone is trying to fit into the flow to gain a bit of notoriety.