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SMM is now not only one of the most dynamically developing industries, but also the most chaotic. Pleasing to the Gold Quotes Foundation: SMM is a ghetto. Or a kind of wild West. Who likes the most, the essence is the one: in SMM now at least rules and well-established standards, and intuition there often replaces the diploma. Some 6-7 years ago, the largest brands such as Coca-Cola registered on Facebook, flooded posts with cats and looked at the reaction of the audience.
Then the presence of brands in social networks increased, everyone began to copy each other style, content ... And during this time the SMM-industrial industry experienced several phenomena. For example, for some time, posts with a vyki markup were popular: in VKontakte, with their help, you could implement step-in quests and tests. Then Facebook was overwhelmed by a wave of GIF-creatives, a riot of colors and animations.
This is in the yard 2018. In shopify website design practical ways, through the grater, technical and creative content requirements have been established. The SMM-specialist tool has become much more extensive since the time when you could still do with photos of cats.
Let the summarize these requirements briefly:
Content in social networks should look comfortable and beautiful on mobile devices and do not contain a large amount of small text.
At least 30% of content is preferable to make in a video format: videos are watched by about 80% of users.
Vertical content (format 6:19, Stories on Instagram, VK and so on).
These are technical aspects. What about the creative? They are less systematized as it should be, and the hands of the SMM-specialist are still untied (to certain reasonable boundaries, of course). So we smoothly move on to the careful study of the SMM-scientist arsenal - proven working services, which are actively used by professionals who have already tested their convenience and efficiency in dozens of successful companies.
Freepik – vector images
Freepick offers its users a lot of free vector illustrations on almost any topic. Images on Freepick are of very high quality and suitable for companies of any level. They are perfect for demonstrating processes: obtaining documents, credit, training and so on. Approximately the same illustrations are used by Sberbank, Tinkoff Bank, Russian Post and other large companies. If you promote a particular product, such illustrations will most likely not be useful to you – you need photos and videos. But if you imagine a service that requires visualization, Freepick and other vector image services is your daily life-suffering wand.
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發表於 14:03:41