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For this reason, a long-term content strategy is the best possible weapon. Long-term content marketing strategies allow you to absorb and adapt to changes in SERPs search engine results pages . New call-to-action Cornerstone Contents, Pillar Contents and Flagship Contents Every good content marketing strategy in needs fundamental content such as cornerstone content, pillar content and flagship content, which you can count on to offer lasting value and relevance to readers. Let's see what it is in detail. Cornerstone Contents Cornerstone content refers to the pages on your website—typically blog posts, FAQs, or other pages —that form the foundation of your content strategy.
They are comprehensive and authoritative pages on a certain topic or question that are widely used to gain SEO benefits. Cornerstone content takes its name from the architectural term cornerstone, which in masonry is literally the first set of stones during the construction of a building. It is the foundation on seo expater bangladesh ltd which everything else is built, and as such, it has incredible structural significance if your cornerstone is too small, weak, or flawed, the entire building will be too. The cornerstone content is the reference of your topic, a content that must be used to build your entire content marketing activity . It's what people need to know to use your website and undertake business activities.
With you, we can identify it as a sort of hat for topics that deal with the same topic. Pillar Contents Pillar content is complete and informative content on a specific topic or theme that can be divided into many sections , pieces and derivative materials such as eBooks, reports and guides. Basically, it's one big piece of content that can be turned into many smaller pieces of content to feed all the channels. A pillar content is broken down into different blog posts, infographics, videos, emails, social media updates and more , to attract different types of buyers across different channels, but all of these elements are addressed by the single content hub.
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