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There are queries for which the preferred results are almost exclusively videos, both in organic results and in featured snippets, so it makes sense to design content of that type to adequately respond to search intentions. Type of content as the search intent varies, blog posts may appear in the SERP this is the case for recipes , category pages searching for "buy sneakers" or product pages, if the name of the specific product is inserted in the query. Study carefully which types of content Google favors for the query you want to position yourself on. Content style in Know type searches it is easy to notice the presence of titles and metadata that refer to guides, tutorials, lists. To position yourself effectively on search queries of this kind, align your content with the results that have achieved the top positions. Point of view the slant you give to the content can significantly influence search intent. Highlight the distinctive elements that reflect specific user searches and needs.

For example, focus on simplicity or speed if you publish a recipe, highlight the photo editing servies free nature of a service or offer, specify the proximity to the beach of a seaside apartment, and so on. When it comes to SEO optimization, therefore, search keys are fundamental but they are not everything. It is essential to know how to read and interpret search intentions to create content that can truly intercept the user's final objective and therefore have a greater chance of being indexed and climbing the SERPs. HOW TO USE WEB STORIES FOR YOUR BUSINESS For those who find themselves using this new feature, the advantages appear immediate it is content that is quick to create and consume.



Less demanding than posts, which allows you to give an insight into the working life of the individual user or the office life of a 'agency. Just like with other social networks, you can use LinkedIn stories to amuse and entertain , encouraging interaction with members of your network. Here are some examples of how to use Linkedin Stories for your business and their possible uses Show the "behind the scenes" of your work in real time , sharing insights into your office life or the backstage of your work.