|
Videos with relevant content), you can increase the amount of time users spend on your site. Finally, when updating your content, make sure it dominates the content of other pages ranking highly for the keywords you're targeting. Remember the Ubersuggest keyword ideas report mentioned above? On the right side of the report, you should see a list of other sites ranking highly for your keywords. By looking at this list, you can see which sites are currently ranked highly in each country, and you can also actually view their web pages. Create a page that's better than these. User metrics User behavior is one of the biggest factors in Google's algorithm. If you update older content, you'll also want to optimize for user signals to help improve your rankings. A good example of improving user metrics is optimizing title tags and meta descriptions . For example, if every user who searches on Google clicks on the page that appears in second place instead of the page that appears in first place, those behavioral metrics will indicate that the page that appears in second place is more This will tell Google that your page is highly relevant, and as a result, the page that appears in second place will be shown in first place. In fact, Google should be making those changes.
If you can create an attractive appeal and get more users to click than your competitors' sites, your page should be ranked higher. To achieve higher ranking, please refer to the following two articles. How to create amazing headlines How to write copy like Apple I've been testing title tags and meta descriptions for India Phone Number years and have found that including keywords like the ones below can help increase CTR. What is 〇〇? Best Amazing [lists] How to Free You Tips Why Tricks Great You can also use Clickflow to A/B test your meta tags. Don't forget to promote again The content has been updated and meta tags have been optimized to encourage clicks. Next, it's time to promote your content. Some of you may be thinking, "Why are we promoting old content?" In effect, updated content is no longer old content. First, update the publication date or latest update date in WordPress .
This lets search engines know that your content has been updated to be more relevant and up-to-date. Next, promote your article. Why not share your new article with the world? The easiest way is to share on social. Typically, I share on Facebook, Twitter, and LinkedIn, but you can choose whichever social you're active on. Google doesn't look at social signals , but Bing does. Additionally, users who visit your page via social channels may post links, which will affect your rankings. If you want to take this initiative even further, check out Meed Edgar . I use this tool to schedule social sharing of older content.
|
|