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Good product matching may bring additional benefits, for eample appropriate material incentives, epanding its own offer and the ability to attract customers of a given brand. Trade marketing tools What can you do to get your product included in the Lidl or Castorama leaflet First of all, it must fit into the publishing calendar and the topic of a given issue. Additionally, the distributor must know what specific benefits he will receive from promoting this and not another product. Therefore, one of the basic tools used by trade marketing is research. A thorough market
research and the preferences of a subcontractor or distributor allows us to offer him appropriate products and terms of cooperation that will make him want to promote this particular brand. Trade marketing tools Leaflets that relieve the Singapore Mobile Number List distributor of the need to educate his customers about the product. POS sales materials that perform a function similar to leaflets, i.e. they provide a setting for the product and increase the likelihood of purchasing it. Roll-ups that attract attention from afar, inform and encourage customers to buy a given product. Commissions,
which have a simple, linear relationship, encourage sellers to promote a given product. Courses and training especially those in an attractive setting that allow you to create better relationships and give sellers the knowledge necessary to promote products. Competitions and gamification that introduce an element of competition between distributors, which can be quite engaging and at the same time increase sales. Trade marketing on the Internet. Tools and possibilities Trade marketing strategies are used not only offline, but also in digital marketing. However, it is worth noting that on the Internet,
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