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Into the film’s promotion was a genius move. Let’s be honest: people are captivated by anything that involves “AI” nowadays. And executing it on an interactive platform that enables user-generated content and encourages organic sharing is the perfect recipe for generating buzz and promoting any company. Partnerships in the Metaverse and the game universe Not even the metaverse escaped from the Barbie movie. Forever 21, in partnership with the iconic doll, not only launched a clothing line in physical stores but also replicated it within the virtual realm of Roblox.
And there’s more: the partnership also included a contest where the winner and their fashion style were recreated in the online game platform. Forever 21 not only launched a clothing line in physical stores but also replicated it within the Lists Of Mobile Number List virtual realm of Roblox. (Source: Mattel | Reproduction) Xbox is also bringing Barbie into its universe. The gaming console, owned by Microsoft, is not only hosting a contest where one lucky winner will receive a pink console housed in a mini replica of Barbie’s Dreamhouse, but players of Forza Horizon 5 will also be treated to an in-game replica of Barbie and Ken’s cars from the movie.
The partnership also includes a contest to award winners Barbie dolls dressed in Xbox-branded gear. The partnership with Xbox awards users with an in-game replica of Barbie and Ken’s cars from the movie. Source: (Forza.net | Reproduction) Barbie products, but not just for children anymore Last, but certainly not least, let’s talk about the most timeless and classic aspect of the Barbie phenomenon: merchandise. Countless products, created in collaboration with a large variety of brands. What’s interesting to note is that, unlike the traditional focus on children that has characterized Barbie’s legacy for the past 60 years, these products are now targeted towards adults, catering to the film’s intended audience.
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