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By specializing in one theme, enriching operator information, and continuing to send out information that only you can write, you can easily rank higher in search rankings by implementing SEO measures that take EAT into consideration.What is EFO? 2022.11.2 Branding Works Co., Ltd. Editorial Department # Glossary I don't know which company to consult regarding SEO measures. I want to understand the industry situation first. I would like a concrete estimate. Please feel free to contact us. Please contact us for a free consultation or inquiry . Our members with over 10 years of experience in the web industry will be happy to assist you. Table of contents of this article What is EFO? Exit rate and reasons for withdrawal from input forms.

Improvement points for input form Minimize Telegram Number Data items as much as possible Remove buttons other than input completion, display confirmation message to exit Display an error message when an input other than the specified one is entered Make required items easy to understand Leave entered information Autofill address from postal code What is EFO? EFO is an abbreviation for "Entry Form Optimization" and is a measure to optimize forms such as member registration forms and document request forms to increase the entry completion rate. When registering as a member or requesting materials, users must enter their own information. Therefore, doing EFO may yield better results than doing lots of advertising. Exit rate and reasons for withdrawal from input forms It is said that approximately 80% of users abandon the form when registering as a member or requesting information.



Although it varies depending on the website, on average 70-80% of users leave. If you can improve the input form and encourage users to leave, you can not only reduce conversions but also lower the cost per customer. Reasons why users leave ・There are unnecessary questions. ・Input is reset ・Required items are difficult to understand ・Long and many forms ・Difficult to understand as half-width and full-width characters are specified ・There is a link to another page within the form The above reasons account for the majority. Improvement points for input form Users who reach the input form can be judged to have a high purchase intent. However, even if the user reaches the input form, if there are too many input items or it is complicated, the user will feel stressed and leave the form.