Users can find our content by Googling

jolomic

They find us again because we post about this topic and rank near the top of Google. It's the same story on YouTube. We have videos about keyword research , so when searchers search for this topic, they always come across our brand. If this person follows an internal link or continues their search, there's a good chance they'll end up in our keyword generator tool . This will help you find thousands of keyword ideas for free while experiencing what you can do with Ahrefs (of course, free tools are also a good example of content marketing). 3. Content marketing helps convert customers Even if potential customers know who you are and what you offer, they may have some objections before choosing you.



This is where content marketing can give you the final push to get people to decide to become customers. For example, Ahrefs isn't  Australia Phone Number Data the only SEO tool on the market. Potential customers may want to know how we stack up against our competitors before signing up. We've created content that addresses this need head-on. Users can find our content by Googling our name and our competitors (for example, “ Ahrefs vs. Moz ”). We convincingly cover all questions and objections, and based on everything they already know about us, a CTA to our toolset is the last nudge they need. It should be. 4. Content marketing helps build loyalty and retention The ultimate goal of content marketing is to increase sales and grow your business. So you don't just drive sales, you keep your existing customers engaged and informed, which helps increase retention and brand loyalty. At Ahrefs,


       


we do not create our own blog content for this step. Our content works for both potential and existing customers alike, as we always focus on solving specific problems and improving the skills of our audience. However, we have a dedicated customer-specific help section to help customers understand the data displayed by the tool and how it can help them. This is important for maintenance. Because if they don't understand the value we provide, they're less likely to continue paying us every month.