|
|
You know your users unless you talk to them on a regular basis. That includes proper user testing. Besides having people click on your website to provide feedback, there’s also a part of qualitative analysis that you can do on your own. I’m talking about analyzing user behavior via recordings and heatmaps to uncover pain points and bottlenecks. You can use behaviour analysis tools like Hotjar or Smartlook for this. One method is to segment user recordings by parameters similar to Google Analytics. Those can be things like “user was in the cart but didn’t check out” or “bounced sessions from page XYZ.” 11 hotjar Another method is to check heatmaps for important pages.
You might notice that people click on elements that are not clickable, fail to indian phone number interact with actual links, don’t flow through the page like you intended to, and so on. 12 heatmap I only scratched the surface here. Take this high-level overview of user testing and behavior analytics as yet another point of direction on your journey for better UX, user engagement and ultimately bounce ratesFinal thoughts Don’t get too obsessed with bounce rate. It has its uses, but “trying to improve bounce rate” is rarely a good approach. It’s better to focus on improving UX, as that will usually indirectly improve bounce rate anyway. We continuously have more data than ever before and working with it properly is one of the most important marketing skills to work on.
So, I want to encourage you to get to know the in-and-outs of other analytics aspects as you just did with bounce rate. Got any questions? Ping me on Twitter. Michal Pecánek Article by Michal Pecánek SaaS SEO consultant with over 6 years of experience. Before going freelance, Michal was an SEO & Marketing Educator at Ahrefs–creating content for the blog and managing a team of guest writers. GENERAL SEO Voice Search: A No-Nonsense Guide By Joshua Hardwick ✓ Reviewed by Sam Oh October 30, 2020 14 min read Joshua Hardwick Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Article Performance Linking websites 74 Get SEO metrics of any website or URL.
|
|
發表於 11:16:37