Do some keyword research

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There are two main tactics for finding good landing page keywords. a. Discover competitive landing pages with traffic Analyze your competitors using Ahrefs' Site Explorer . Specifically, use the Top Pages 2.0 report to see which pages are performing best. Please be sure to select the target country (e.g. America, Japan, etc.). Next, set up rules to exclude branded keywords. This example excludes Asana. Now you can see which of your competitors' pages are driving the most organic traffic. You can see that Asana is getting traffic to two landing pages. The top keywords are “task management” and “project management tools.” If you are a competitor to Asana, these keywords may also be good targets for you.


Repeat this process with other competitors until you have a list of potential traffic opportunities. b. Find more keywords Brazil Email List  with keyword research tools Do some keyword research using the keyword list you created in the previous step . Here we will use Ahrefs' Keywords Explorer . Enter your keyword ideas as seed keywords and get more ideas with matching terms report. Here we will introduce some keyword ideas you can get from the seed keywords "project management" and "task management." agile project management tools project portfolio management tools Online task management Personal task management Task management software for teams For keywords that are likely candidates for landing pages, it is important to click the "SERP" button and check the top pages. If other landing pages are showing, it means this is what the searcher is looking for and your landing page may rank






higher as well. Below is an example. There are quite a few blog articles at the top of the search results for this keyword, but the result highlighted in the screenshot is a landing page. So it's clear that this kind of content can help your landing page rank as well. 2. Check ranking difficulty and traffic potential Before finalizing your target keywords, consider the following two things: traffic potential Ranking difficulty traffic potential There's no point ranking for keywords that have little potential for profitable traffic, as you'll be sending in meaningless organic traffic. That said, landing pages tend to be quite lucrative, so you can usually afford to target keywords with low traffic potential that you wouldn't think about for things like blog posts.