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Startups: 8 Steps to Grow on a Budget By Mateusz Makosiewicz ✓ Reviewed by Joshua Hardwick Updated: August 1, 2022 24 min read Mateusz Makosiewicz Mateusz Makosiewicz Marketing researcher and educator at Ahrefs. Mateusz has over 10 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks. Article Performance Organic traffic 251 Linking websites 84 Get SEO metrics of any website or URL. Sign up for Ahrefs → Get the week's best marketing content Email Subscription Enter your email Subscribe Contents Why should startups invest in SEO? How to do SEO for startups Startups are always on the lookout for scalable growth tactics that can be done with little or no money.
Search engine optimization, or simply SEO, is one of them. SEO doesn’t require a big Afghanistan Email List budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and influence every phase of the marketing funnel. So if you want to start doing SEO for your startup, you’re in the right place. In this article, we’ll cover the following: Why should startups invest in SEO? How to do SEO for startups Why should startups invest in SEO? If you still have doubts about whether SEO is suitable for you or need some data to support your SEO plan, here are three reasons to do SEO in a startup. Reason 1.
Because of the macro trend In 2014, Google and Millward Brown Digital conducted a study on the research and purchase habits among B2B decision-makers. That study revealed that 71% of B2B researchers start their research with a generic search (instead of a branded search). As Google itself said, “They’re looking for [a] product first, not for you.” Reason 2. Because people are searching for what you do Even if your product is really niche, people are likely still searching for it in one way or another. For example, take something like animal-free dairy (real product category).
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