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The strategy is to create and disseminate information that is useful to consumers as content. And one of the means to realize this content marketing is owned media. Advantages and effects of attracting customers through owned media Image of attracting customers with magnets By focusing on attracting customers through owned media, you can obtain various benefits and effects. Let's take a closer look at each one. Acquisition and development of leads Owned media allows you to publish content using keywords that are compatible with your company's products and services. If your SEO measures are perfect, your business will be ranked high on search engines, which will help you attract leads (prospective customers) who have not yet engaged with your company.
The acquired leads will stimulate their interest through content such as articles Phone Number List and videos on owned media, and increase their desire to purchase. The leads you cultivate in this way will lead to conversions such as requests for materials and inquiries, and ultimately lead to contracts. Improving engagement with existing customers Attracting customers through owned media is also effective for existing customers. If you can see how to use a product or service, people will think, ``I'll try using it this way, too,'' and if you provide specialized information, your credibility will increase. Another idea is to periodically distribute article content as an e-mail newsletter. By communicating with existing customers over the long term and increasing engagement, you will be able to foster repeat customers and increase LTV (customer lifetime value). branding You can also brand your business by disseminating information that only your company can provide and by creating content that reflects your company's image.
By attracting customers through owned media, we can create an image that says, ``When people say ○○, we are the company.'' This will differentiate us from our competitors and increase our market value. User analysis from access analysis By increasing the number of customers on owned media, you will be able to conduct more detailed user analysis. Access analysis tools allow you to check information such as the gender, age, and region of users who visit your site. It is also possible to analyze browsing history and the flow of conversions. Therefore, it is possible to analyze which types of users are likely to convert, and to devise more effective measures. The analyzed user base can be used for product development and other marketing measures. Monetization If your ability to attract customers through owned media increases, there is a possibility of monetization. You will be able to earn advertising income by posting banner advertisements for partner companies and related companies, and disseminating case studies as article advertisements.
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