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This is because, generally, the home page collects brand SEO traffic, while the various product and category pages collect visits from search engines for more specific and targeted queries. Siloing is essential to best structure the SEO of a large site and make the most of all the content for brand and generic queries. Ready for GDPR Geddon? After the Cookies law, here's the fun for summer 2018: starting from May 25, 2018 you have to comply with the new General Data Protection Regulation of the European Union which will impact various aspects of your site including measurements and Google Analytics data processing.
In fact, to be in line with the dreaded GDPR, retention time for collected Liberia Email List to 26 months. This means that, if you do not manually review your Analytics settings by that date, from May 25th you will lose historical data (those with profiling) older than 2 years and 2 months. Google information visible from your Analytics account To guarantee marketing continuity of your Analytics data, you will need to set the period for retaining user and event data through the dashboard.
Everyone responsible for a Google Analytics account will need to set their own with the desired length of time for data retention. The options available are: 14 months; 26 months; 38 months; 50 months or no expiration. How to change data retention settings in Google Analytics: Log in to Google Analytics . Click on the wheel at the bottom left " Administrator " and select the property to modify .
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