Stay away from formal speak The less awkward you try

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Offer a coupon for a free beverage or ice cream cone at a local mainstay. It could also mean a free resource roundup or guide, or a scrapbook or timeline visualization of your relationship with them. If you’re limited on budget, make the offer only to your most loyal customers. Be inclusive: Stay away from language about celebrating with your loved one (there are plenty of singles, widows, and lonely individuals out there) and make it about your relationship with them.

Get more diversity and inclusion holiday tips here. Use conversational tone: to make it by dodging the L word or keeping it professional, the more awkward you’re going to make it. The goal is not to be authoritative, it’s to Iceland Phone Number connect. Dear Jane: On behalf of [company] we would like to extend our appreciation to you, our valued customer on this Valentine’s Day. We value the trust you put into our business and send you warm wishes on this sentimental day. Now, that’s just awkward.




Let’s take another look at a reworked, more casual version of this Valentine’s Day message: Hey Jane, What better day than today to tell you how much we appreciate you? The fact that you trust us with your financial health makes us feel pretty dang special. So today we’re returning the love. Here’s a coupon for a free ice cream at the Cone Co. Happy Valentine’s Day! See the difference? It doesn’t have to be cheesy. Just real.