How to use this strategy?
But research doesn't always confirm hypotheses. For example, a research collaboration between Buzzsumo and Moz examined one million online articles. An important finding of their study: There is no overall relationship between shares and links. This overturns a commonly held assumption among marketers: content that gets a lot of shares will get a lot of links, and vice versa. According to Open Site Explorer, this article has garnered an impressive 403 links from 190 root domains (RDs) so far.
To find original research ideas, look at how many backlinks the above results received, for example:
Then, use MozBar to evaluate what you see in the top SERPs:
Do the top results get a lot of backlinks?
Is your top-ranking content out of date? Can you provide czech republic whatsapp data new information? Try Rand’s technique of using keywords + years.
Are there any subtopics you could explore?
Additionally, looking back at the successes you have achieved will allow you to identify two very important things: what can be updated and what can be improved. This is a great place to start brainstorming new data collection ideas.
Industry Trends and Benchmark Reports
Of course, this type of content overlaps with "New Research and Investigation", but due to its specificity and huge potential, it deserves its own section.
If your vertical experience changes significantly from year to year, quarter to month, or month to month, you may have the opportunity to create periodic reports to analyze the state of your industry. This is a great opportunity to cover all the different types of brands in your industry while demonstrating your authority on the topic.
how?
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