Digital Marketing and E-Commerce Portal Preparation
E-Commerce: It is the process of people purchasing real or virtual products in exchange for money on certain systems on the Internet. In short, we can call e-commerce the electronic version of commerce.
The more official version of this definition, as defined by internationally accepted institutions, is as follows;
OECD (Organization for Economic Co-operation and Development) All commercial transactions Phone Number List involving individuals and institutions that rely on the processing and transmission of digitized written text, sound and images.
OECD defined the e-commerce process as follows;
Informing companies electronically and conducting research before trading,
Meeting companies electronically,
Fulfilling the payment process,
Fulfilling the commitment, delivering the goods or services to the customer, Providing services such as after-sales maintenance, support, etc.
What can be sold through e-commerce?
In fact, there is no such classification. As is known, the internet environment is an endless sea. It is very difficult to predict what can and cannot be sold in the internet environment where there are people of all genders, races and temperaments. The real work in this regard depends on your marketing skills. It is possible to sell almost anything on the internet thanks to your marketing technique.
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What you need to do e-commerce
Since e-commerce is the electronic version of trade, we will need some tools, just like in trade. These tools are;
Of course, first of all, you need a computer with an internet connection. After all, our business is e-commerce.
You also need an electronic system where you can perform e-commerce.
Electronic money transfer systems are also necessary for receiving payments in e-commerce. Also, bank accounts are a must.
And most importantly, a good marketing strategy!
Types of E-Commerce
E-commerce is divided into four in terms of trading parties.
Business to Business (B2B) Electronic Commerce
Business to Consumer Electronic Commerce
Business to Public Administration Electronic Commerce
Consumer to Public Administration Electronic Commerce
The types we have mentioned in items 1 and 4 are more developed than other types due to their trade volume.
Who does e-commerce affect?
The product, which passes through many people's hands before it reaches the buyer from the seller, brings profit to other people as well as the buyer and seller in e-commerce.
Manufacturer: The company that manufactures the product sold, indirectly generates income from e-commerce.
Banks: Institutions that generate income from e-commerce through commissions received from money transfer transactions such as EFT/MONEY TRANSFER.
Insurance Companies: Insurance companies are another institution that earns money from the e-commerce spectrum by insuring the product sent.
Shipping/Cargo: Cargo companies that play a role in the delivery of the product to the buyer also generate income from e-commerce.
Software companies: Companies that produce software for e-commerce also earn their living from this sector.
Government: The government also generates income through the scope of taxes arising from trade.
E-Commerce – Trade comparison
The biggest difference between e-commerce and traditional trade is speed. Transactions that take place in seconds in electronic environments can take weeks in real life. To explain with an example; Let's say a company that will buy a construction equipment will shop online and with the traditional trade method. In traditional trade; The company will request a catalog from company x. It will request a price from the company for the product it has determined in the catalog. Then it will request catalogs and prices from other companies and compare them with the first company. Then it will place an order with a company it has determined via a form. The company that receives the order will check its stocks and send information about the shipment via the form. Then it will apply to the form submission again for the invoice and delivery note.
The company that chooses the product with the help of E-Commerce Web sites will compare the prices from other companies' websites and decide on the product to buy. Then the order will go through the company it has chosen and the supplier company will see its certain stock through the electronic system and respond to the order. Then, after the shopping that takes place in seconds thanks to electronic payment, it will be sent to the shipping and the customer will be informed by e-mail.
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